The International Federation of Association Football (FIFA) announced today its intention to review its ticket sales strategy for the 2030 World Cup, in light of widespread criticism over the significant price increases for tickets to the upcoming 2026 World Cup in Canada, Mexico, and the United States.
This move comes in response to the wave of public anger over the high prices.
FIFA Secretary General, Mathias Grafström, stated during a press conference following the federation’s meetings in Vancouver yesterday that the high prices reflect the “market reality in North America.”
Grafström acknowledged the fans’ feelings, confirming that there is a variety of ticket prices, and that FIFA will take fans’ feedback into account to assess the current experience before adopting any changes for the 2030 edition.
Meanwhile, FIFA President Gianni Infantino defended the current policy, considering the prices to be a natural result of the massive demand, especially with the implementation of the “dynamic pricing” system in the United States, which sets prices based on demand and the importance of the matches.
Some resale ticket prices have reached unprecedented levels, with single tickets for the World Cup final exceeding two million dollars on some platforms.
Responding to concerns about the impact of these prices on the legacy of the 2026 World Cup, Grafström confirmed that the expected revenues, which may reach 13 billion dollars, will be reinvested to support and develop football globally through various programs, aiming to achieve a positive and sustainable impact for the game.
